People sign up but don't show up. How do I fix no-shows?

No-shows are mostly a memory problem, not a commitment problem. The fix is a confirmation when they sign up and a reminder shortly before their slot, ideally with a calendar invite.

Likely causes and how to fix them

No reminder before the event

Send an automatic reminder a set number of hours before each person's slot. This alone is the biggest lever on no-shows.

They signed up days ago and forgot

Include a calendar invite in the confirmation so the commitment lands in their calendar, not just their inbox.

Reaching people by email only

For audiences that don't check email often, add SMS reminders so the nudge reaches their phone.

Email and SMS reminders with calendar invites, timed before each slot. Set up automatic reminders

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